Senior Executive - Marketing

Job description

We are seeking a dynamic and results-driven Senior Marketing Executive to lead and execute marketing initiatives that drive footfall, enhance customer engagement, and boost tenant sales performance. The ideal candidate will have a strong background in retail or mall marketing, with experience in planning and executing BTL (below-the-line) campaigns, events, digital marketing, and tenant relations.

Key Responsibilities:

Marketing Strategy & Planning:

Assist in the development and implementation of the malls annual marketing plan and calendar.

Identify market trends and customer insights to shape marketing strategies.

Collaborate with internal teams and external agencies to deliver effective campaigns.

Campaign Execution:

Plan and execute promotional campaigns, seasonal events, and customer engagement activities within the mall.

Oversee the end-to-end execution of marketing events, from concept to completion.

Liaise with creative agencies for branding and promotional material.

Digital & Social Media:

Manage content and promotions on the malls digital platforms (website, social media, e-newsletters).

Track digital KPIs and optimize campaigns based on performance metrics.

Tenant Coordination:

Build strong relationships with tenants to support joint marketing efforts and drive store-level activations.

Communicate marketing campaigns, event participation, and promotional opportunities to tenants.

PR & Media:

Coordinate with PR agencies and media partners for coverage of mall events and campaigns.

Monitor media placements and generate post-campaign reports.

Budgeting & Reporting:

Assist in managing the marketing budget; ensure cost-effective execution of all activities.

Track ROI of campaigns, footfall trends, and customer engagement metrics.

Prepare regular reports on marketing performance and campaign outcomes.Manage end-to-end marketing campaigns, events, and promotions, incorporating creative retail concepts, partnerships, manage relevant stakeholders & agencies to achieve company objectives and KPIs.