As a Campaigns Manager, you will join the Barclays Group Campaigns team where you will develop and execute the end-to-end integrated campaigns to support the delivery of Barclays UK Narrative, and to draft a range of communications materials suitable for a range of channels and audiences.

Key Accountabilities

Work as a proactive member of the integrated Barclays Campaigns team, to plan and deliver a broad range of communications activity across PR, digital and social channels

Create a suite of materials as part of campaign development and execution, including research, press releases, thought leadership, social content, website copy and more

Source and analyse proprietary and research data to produce topical and timely content

Identify strategic opportunities to showcase Barclays insights/raise profile of Barclays spokespeople

Align with channel owners across the Bank including Marketing, Policy and Employee Communications to increase reach and impact of activity

Build and foster key journalist relationships to improve awareness and consideration of activity

Manage external agency partners, maintaining accountability for budgets and campaign delivery

Evaluate and measure results, applying learnings to refine and improve future performance

Essential Skills/Basic Qualifications:

Expert in media relations, with strong journalist relationships across national and vertical press

Ability to draft research and review and analyse data to create compelling content

Ability to draft a wide range of communications materials, especially those for journalists - to suit different channels and audiences

Strong understanding of personal finance and the UK economic landscape

Desirable Skills

Sound understanding of social media channels and ability to advise on content amplification approach

Ability to project manage complex campaign budgets and identify efficiency savings

Experience in managing project teams ensuring resource is used effectively

Experience in reputation risk and issues management

Experience in data visualisation/bringing data “to life”

The ideal candidate will be able to operate effectively independently as well as in a team. They will have a strong external awareness of market/industry/regulatory issues and make a strong personal impact and presentation. They will uphold a curious attitude and be relentlessly proactive.

Purpose of the role

To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders. 

Accountabilities

Delivery and execution of the bank’s external communications strategy so that messages are communicated effectively to the relevant stakeholders across multiple channels, both owned and earned.

Development of strategy aligned campaigning/ tactical content/ news flow that clearly and effectively communicates the banks values, goals and objectives to the public.

Maintenance of external stakeholder relationships, such as media outlets and industry groups, so that messages communicated through press releases, owned channels and media statements correctly demonstrate the   bank’s strategy values and reputation.

Reputational risk minimisation and management for the Bank and its senior leadership through effective advice of risk mitigation, and effective management of negative news flow/ crisis issues.

Assistant Vice President Expectations

To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.

Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.

Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.

Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.

Take ownership for managing risk and strengthening controls in relation to the work done.

Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.

Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.

Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.

Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.