APPTIO is the leading spend and value management company. Our mission is to deliver business value with every technology investment through data-driven solutions, services and expertise across Cloud FinOps, technology business management and portfolio resource management.

We are seeking a dynamic and results-oriented Marketing Development Representative (MDR) to join our high-performing sales team. The MDR will play a crucial role in generating qualified leads, nurturing prospects, and contributing to overall revenue growth. This is an excellent opportunity for a motivated individual with strong communication skills and a passion for building relationships.

• Conduct outbound prospecting activities, including cold calling, emailing, and social media outreach to identify and qualify potential customers. 

• Develop and execute a strong prospecting plan of attack, including call scripts, audience segmentation and approach. 

• Qualify interested candidates and arrange introductory conversations with customers and SDR’s. 

• Become apprised of internal tech stack while gaining an in-depth knowledge base and understanding of our internal sales processes.  

• Track all relevant qualifications and lead management activity using Salesforce.com (including calls, prospect pipeline, account notes, etc.) 

• Quickly learn the technical aspects of the product, effectively communicate the value proposition and be able to react to objections, competitive questions and other FAQs. 

• Gain a deep understanding of our targeted personas and value proposition within the market. 

• Provide business acumen for customers and strive to understand the business problem we are solving to best configure the solution and exceed customer expectations. 

• Collaborate successfully with Field Marketing and Sales Development teams to optimize team selling productivity. 

• Provide value added market intelligence to the Sales, Marketing, Product, and Customer Success teams. 

• Research and identify target accounts and key decision-makers. 

• Schedule product demonstrations and meetings with qualified prospects. 

• Build and maintain a robust pipeline of qualified leads. 

• Utilize CRM software to manage and track daily activities. 

• Collaborate with the sales and marketing teams to develop and execute effective lead generation strategies. 

• Achieve and exceed monthly and quarterly quotas for qualified leads. 

• Stay up to date on industry trends and competitor information.

• Bachelor's degree or equivalent experience. 

• Previous experience in sales, marketing, or customer service is preferred. 

• Effective communication and interpersonal skills, both verbal and written. 

• Excellent phone etiquette and ability to build rapport quickly. 

• Strong organizational and time management skills. 

• A competitive and driven personality with a desire to succeed.

• Experience in SaaS sales or telephone prospecting is preferred 

• Experience in using Sales prospecting tools and CRM 

• Recent IT industry and/or enterprise selling experience is preferred. We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance a career in large enterprise sales.